Need a scuba diving copywriter? Contact me →

Brochures

Brochures can be as simple as a single-page flier or as complex as a multi-page booklet.  They can be very sales-orientated or purely informational, have lots of images or be straight text.  Either way they have to put your message across effectively

Every business is different – you’ll have different products, a different client mix, even a different ethos from your competitors.  It’s my job to prove those differences so they grab the reader’s attention and get him or her to act now.

Sales letters

Most people don’t like being pressured to buy.  And they like to think they buy for a good reason - though endless research shows that almost all purchases are 80% emotional, with 20% logic to con your mind into thinking you made a reasoned buy.  You need sales letters to reflect that, to keep giving your  customers reasons to buy but hit their emotions subtly at the same time.