Need a copywriter? Contact me →

Sales Letter for a marketing business:

How To Attract Maximum Clients With Minimum Outlay.

If you’re in any kind of business you’ll know life has its challenges, especially at the moment.  And if you run a small business your particular challenges can feel totally overwhelming – especially when it comes to cashflow and marketing, the two major bugbears for any small business.

I’m sure you’ll have heard there are only three ways to increase your cashflow:

1) get more customers

2) get your current customers to spend more per transaction

3) get your current customers to spend more often

That’s just as true whether you’re a start-up looking for your first clients or an established business wanting to grow: more clients, more sales, are what’s needed.  But how do you get them?  You know the answer, of course: marketing. 

I know, you want to get on with what you’re good at, the reason you started your business in the first place.  Marketing feels like a less effective way to use your time, however much you know you should be doing it.  And what about all this “social marketing” – where are you supposed to find the time for that, and how do you make it work anyway?  There aren’t enough hours in the day.

You’ve probably learnt all you know about marketing the hard way, by your mistakes – the expensive, inefficient and frustrating route.  When you’ve already got cashflow concerns, it’s not a comfortable way to do business.  Still, you know you’ve got to market your business if you’re to get customers so you give it your best shot, without any real strategy.  And sometimes you hit the jackpot.

Then you’ve got a different problem.  With all those new clients, suddenly you’ve got so much business on that you don’t have time to keep up the marketing effort.  Then when you’ve finished this lot of work it’s back to the grindstone to find more clients again.  Feast or famine, satisfaction or nail-biting worry: the cycle goes on. 

Wouldn’t it be nice if there was someone who could take you by the hand and show you, step by small step, how to “do” marketing efficiently: how to get a steady stream of new clients without spending a bomb, and keep your old ones, and have some chance of evening out the work-load so you can get home to the family before midnight?  Someone who’s been there before you, knows what you’re going through  and can show you there’s a much easier way to make a living.  Wouldn’t that be a huge relief?

You may have tried using a marketing consultant before and wondered where your money went.  They suggested some of this method, a bit of that and a dash of the other, you spent a shed-load of cash, and none of it seemed to have much effect (especially the other!).  You’ve probably met other business-owners who’ve suffered the same experience.  None of the “expert’s” suggestions really hit the spot.

But you know, not all marketing consultants are cut from the same cloth.  Some of them get all their “experience” from books and study courses.  Others have all the same qualifications, with one vital extra:  they’ve also put in their years at the coalface, practicing what they preach.  They’ve been where you are, they know the problems.  They’re the ones who can really help.

My name is X–  Y—-, and I’m one of the second group.  Yes, I’ve done all the training, and I’ve got the HND, Diploma,  Postgrad. Diploma and the certificate from the Institute of Marketing – all the bells and whistles – to prove it.  Yes, I still read all the books and go to courses, and keep up with the technical innovations like social marketing.  That’s all very important and necessary, but it’s just the icing on the cake. 

The real reason people come to me is that I’ve got 30 years of putting myself on the line in marketing and sales, both for other people and (for 20 years) for my own business which I sold to a national company just before the recent downturn.  I know what it’s like to build a business – I’ve been there – and I know how to solve the problems that keep you awake at night.  And now I’m passing on that knowledge to a select group of small businesses like yours.

Now, I don’t cover everything to do with marketing.  I focus on one very specific area, the most important one to any business: attracting clients.  Once you’ve got them, it’s up to you to make sure you keep them – that’s your speciality.  Mine is teaching you how to get them to the point where they’re longing for your phone call or forcing a path through the snow to your door, they’re so desperate to do business with you.

I cut through all the guff about marketing to show you what will really work for your business, without costing a bomb, so that you end up with the business you dreamed of way back when.  You didn’t go into business so you could drudge away, worrying about every penny, did you?  You did it to get the work-life balance you couldn’t get in Corporate plc…. to have time to spend with your family… holidays where and when you wanted, not what you could afford when some faceless jobsworth told you to take one… personal satisfaction from watching something you’d created grow… to be your own boss, in other words… 

   …not to be in a panic every time the Bank phones, or one of your suppliers, or someone changing their mind and cancelling an order.  Not to be the grain between the millstones, when you were meant to be the miller.

It’s time to take charge of your future, and I can help you make it a bright one (not just orange – all the colours of the rainbow).  I can coach you one-to-one or take a group of up to 20 employees from your company, and I’ll provide a continuity programme to keep you on track after your original training.  I also lay on workshops and seminars and have a range of home-study courses and e-books, plus audio downloads so you can listen in the car on the way to and from work.  It all depends on your budget and how quickly you want the results.

When you get down to it, marketing is really simple – anyone can do it if they have the right tools and mindset.  I can give you those tools and teach you that mindset for a small investment of your time and money which will repay you thousands of times with the results you’ll start to see really soon.  I’ll show you easy ways to get started right away to pull in the clients and get your cashflow running like a river in spate.  I’ll show you how to get back your dream and live it.

If you want some of that, get in touch today.  As I said, I’m only working with a select group of people because you’ll get my personal attention – my hard-earned experience, direct from me.

I’ll be in touch in the next couple of days, but if you want to contact me sooner either phone me on XXXXXXXXX or email me at XXXXXXX@XXXXXX so we can chat about your business and what I can do for you.  I look forward to helping you turn your business into a successful bread-winner instead of a grindstone.

All the best,

X– Y—-.

Sales letter for a hairderesser

Dear

High-quality hairdressing – free!

Allow me to introduce myself.  My name is A—-  B——– and S——– Hair is my sharp new salon.  I have 25 years’ experience in creating fabulous hair; for 20 years I owned and ran salons in South Africa, then when I returned to Scotland I had a chair at a top salon in Dundee for a year. 

Now I have my own premises in X——  – and you can benefit.

Let me explain:

My clients are professional women who want to look their best without paying the earth.  A cut and blow-dry at Sandton Hair is only £25-30, a cut and colour £55, cut and highlights £60 – but for a limited period you can “experience the experience” for nothing.

If you book an appointment for a Monday or Tuesday, your first session is free.  What’s more, anyone else from your business who produces this letter when they book will receive a 20% discount on their first appointment.

How can I make an offer like this?  Because I am sure that once you have experienced the quality of my work you will come back again and again.  You won’t get palmed off on a junior, either: unless a stylist is up to my high standard s/he will not be allowed loose on your hair.

The salon is already experiencing sold-out weeks, thanks to word-of-mouth recommendations.  To take advantage of my special offer, you’ll need to move fast.

S——– Hair is open Monday-Wednesday 9am to 6pm, Thursday and Friday 9am to 9pm, and Saturday 9am until whenever the last appointment is booked in.

To book your free appointment, please phone 01234 567890 or 07123 456789 today.

I look forward to working with you to create your perfect look.

Best wishes,

A—-  B—————.

Proprietor, S——– Hair.

P.S.  I expect a big response from this letter.  Don’t miss out – phone for your appointment today.