Lost for words?

How to find subjects for your blog

The point of a blog is to make your business seem more human to potential customers, to show off your expertise in your subject, to prove that your products are worth buying, to inform, interest, amuse, to be (occasionally) controversial – and generally make your business stand out from its competitors.

The subject doesn’t have to be something new – it could be part of your regular web content – but it does have to be something you can write 300-500 words about. If you have colleagues, it would be worth asking them for input too, not trying to do it all by yourself; perhaps have a sheet of paper on the office wall where people can jot down ideas when they have them.

Here are some suggestions to get you started, but I don’t know your individual business so you’ll have to decide whether there’s enough to say about any of them, or whether some subjects could be broken up into more than one blog because there’s so much to say about them.

1. Products: how they’re made; anything new in the way of techniques, materials, colours, shapes/styles; new product lines (or services, if you don’t have physical products)

2. Processes and jargon you can explain in layman’s terms

3. People: anyone new; introduce key members of site teams/shop staff; trainings completed; anything that makes the company seem more human – how team members like their tea…

4. News: awards, interesting stories from your company, industry, suppliers – or your competitors

5. FAQs: things you’re always being asked about your products and/or services

6. Comments and queries you get on your blog, Facebook, Twitter and other social media

7. Case studies (change the names if necessary to maintain confidentiality)

And so on! Start with the big subject, find its sub-headings, and keep going until you can’t break the subject down any further. Each of those sub-sub-subjects is the idea for one blog post, like this:

sub-head    sub-head
/      |         |      \
blog  sub    sub  blog
|        |
blog    blog

For example, if your main subject is replacement windows, one subheading might be glazing, with a sub-sub-heading of glass types, going down to colour options, stained glass, etching, etcetera.  If you’re a web designer, you might have a top heading for web design, then e-commerce, then Magento, payment options and so on.

I’m sure you get the idea.  You can spend hours brainstorming, but a note of caution: don’t get too carried away or you may get that “don’t know where to start” brain-freeze – and that’s as bad as not having any ideas at all.  I’d recommend a maximum of half an hour to create your first list.  There’s nothing to stop you adding to it, but get started on writing a few before you let yourself do that.

If you still can’t face doing it yourself, get in touch to discuss how my monthly content marketing packages could simplify your life and reduce your stress levels.  My contact details are in the side panel →

And if you have your own brilliant method of finding ideas, please share it below ↓


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