How to get from “can’t do” to “want to” in 10 minutes

We finally have our phone and broadband back (yeeaayyy!) – just in time to head south for a family reunion.  I hope it’s still working when we get back…  In the end, the problem was a very minor one: a dodgy connection in a little back box on the side of our neighbours’ house, where the line makes a brief stop on its way to our house.  Fixed in five minutes.Tick

It’s like all those jobs we tend to put off thinking “I can’t do that now”, and when we finally get round to doing them they only take five minutes.  Should have done it yonks ago – why did we put it off so long?!?   Maybe it was more a questions of “I don’t want to do it now” -?

For a lot of people, writing a blog is one of those jobs: you know you should do it, but there’s always something more urgent, and the blog’s going to take so long to plan and write, isn’t it…?

Well, no.

You just need to get started.  And the more you do it, the faster you’ll get.  It used to take me hours to write one blog.  Now my own blog gets done in about half an hour.  Client ones take rather longer, but that’s mainly because of the research I need to do for subjects I’m not an expert in: the actual writing is pretty fast.

Learning to write is like going from couch-potato to 5km runner: tough at first, with plenty of days when you just have to bully yourself into it.  Then it gets a bit easier.  You may even find you enjoy it and use it as a release valve.

When I started training as a copywriter, I was told “If you want to call yourself a writer, you have to write.  Every day.  At least an hour a day.  If you don’t write, you ain’t a writer – period”.

Good advice.

Write every day, even if it’s only for 10 minutes.  Put it in your diary.

Just spend 10 minutes thinking and writing about one subject: your journey to work, the ideal candidate for your next MP, exactly what makes you fancy your personal trainer – doesn’t matter what, but chose a different subject every time and spend no more than 10 minutes on it, including choosing the subject.

Try to get 50 words written in your 10 minutes.

(You can delete the file if it’s too personal, or save it for later editing if it’s business-related.  No-one need ever see it but you.)

The first few days you probably won’t get more than 10 words written; maybe not even that many.  That’s fine.  Just keep at it.  By the end of the first week you’ll be finding it easier; by the end of the month you’ll wonder why you left it so long or found it so hard to start.  Like the running, you may even find you enjoy it and use it as a release valve.

That’s the way that blogs get written.  Not by worrying about them, or putting “write blog” on your to-do list.  By sitting down every day and exercising your writing muscle ’til it becomes second nature and, maybe, even enjoyable.

And , as a bonus, you can do it indoors, sitting down, without any special clothing, loud music, or needing a shower afterwards.  What’s not to like?

N.B. If you want help and support with your writing, the Content Confidence Club is there for you.  I won’t bully you but I will challenge you and offer you tips, comments and congratulations.  It’s not one-to-one, so you’ll learn from other members as they will learn from you and it’s not scary!  Want to know more?  Email ( or phone me (01307 830331) and we can chat.

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