Copy editing

Need a travel and tourism copywriter? Contact me →

Copy Editing

Text before editing:

Business Advice and Planning.

 Rather than employing expensive managers and directors XYZ assists business by giving good direction and planning focusing on goals and targets. We become part of your company without being on the payroll, delivering sales planning and management advice. An outside view of what is happening, the ability to deal with difficult situations externally. XYZ looks at strategies, change management, structures, cost savings, culture, communications, team building, motivation, target setting and achieving, sales skills, customer service and up skilling management teams.

Skills Training

Every business needs people with a range of transferable skills. We can help your core staff develop these skills with a range of bespoke courses, tailored specifically for your industry or business.

* How to increase profit by improving your Customer Service.

Over the years it has been noticed that many companies revert to give away a bottle of wine, free dessert, free delivery, etc as a mechanism to keep disappointed or complaining customers happy. This is an unnecessary high cost to business. Why not cut costs and get it right first time.

There are a number of ways to do this starting with training your staff or developing a customer service culture from the top down.

* Sales Training

The sales training programmes are the most popular courses, covering a range of needs specific to each company. They include anything from the selling sequence, listening skills, questioning, features and benefits, 1st impressions, closing the sale, objection handling, body language, to identifying the type of buyer you are dealing with.

* People

After being made redundant X… Y… noticed a need in the marketplace for basic sound advice and training. She holds an MBA and a Degree in Marketing. She has over 20 years experience at Director level in business development, sales, procurement and business consultancy. She has dealt with some of the biggest brand names such as Tesco, Mars, Unilever, Dolmio, Heineken, Hellmans, Flora, Nivia, Walkers. Y…  has started a Doctorate researching how to change organisations to become Customer Service focused, her experience has shown her the importance of good customer service and the high cost of not deliver it; in both profitability and loss of business.

After editing:

Business advice and planning

If you’re thinking you may have to employ expensive staff to do your sales and management planning but you’re worried about the on-going costs of such a move, why not discover what XYZ could do for your company?  Instead of you having to employ a permanent member of staff, with all the add-on costs of NI, pension, car, extra office space and so on, XYZ can supply interim direction and planning.  We spend time with your company so it feels as though we’re part of it, but we’re not on the payroll.

We can give you an outside view of your business when you’re too close to it to see what’s happening, and we have the ability to deal with difficult situations externally.

Working with you, we’ll look at how to improve your

*strategies                                         *motivation                *change management

*target setting and achieving    *structures                  *sales skills

*cost savings                                    *customer service    *culture

*communications                           *team building           *management teams’ skills

[N.B. these all sat neatly under each other in Word…]

Skills training

Your business needs people with a range of transferable skills.  XYZ can create a range of courses tailored specifically for your industry or business to help your staff learn the skills you need.  For example:

+ How to increase profit by improving your Customer Service.

Many companies with a poor service ethic resort to giving away products (a free bottle of wine, free delivery, two replacements for one damaged item) to make disappointed or dissatisfied customers happy.  This is a high cost to business, and unnecessary.  Much better – and cheaper – to get it right first time.

Excellent customer service starts with training your staff and developing a company-deep culture of client care; XYZ can design and implement a training programme precisely for your needs.

+ Sales Training

These are our most popular training programmes; they are geared to the specific needs of each company.  We can cover the whole range of skills, from

the selling sequence,

via listening skills

questioning

features and benefits

first impressions

closing the sale

objection handling

and body language

to  identifying the type of buyer you are dealing with .

Who we are

XYZ was founded by XY, who noticed a need in the marketplace for basic, sound advice and training.  She holds an MBA and a Degree in Marketing and has over 20 years’ experience at Director level in business development, sales, procurement and business consultancy.  She has dealt with some of the biggest brand names: companies such as Tesco, Mars, Unilever, Dolmio, Heineken, Hellmans, Flora, Nivea and Walkers.  X’s experience has shown her the importance of good customer service and the high cost, in both profitability and loss of business, of not delivering it; she has now started a Doctorate researching how to change organisations towards focusing on Customer Service.

Leave a Reply

Your email address will not be published. Required fields are marked *