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Business awards applications
Whether you want to win the Queen’s Award for Exports, Village Business Star of the Year or a useful chunk of money in the latest funding round, you’ll need to fill in an application form. Some of them are quite daunting, others seem very straightforward. But they all contain one big trap: they make you think that what the organisers want is facts.
The fact is, facts don’t win prizes. Stories do.
“We did that … and then we did this” won’t have you standing on that stage, graciously accepting the applause of millions. The judges have to be gripped by the story behind your achievement.
The true story of course. But polished. Attractive. Attention-grabbing. Heart-warming. Interesting.
A story that makes you want to read on and find out what happened next, how you overcame your obstacles and why you’re worthy of being crowned a winner.
So if you don’t tell stories for a living, ask someone who does.
Here’s what Douglas Reid of MDG Group (firstname.lastname@example.org) wrote:
GreatCopy – the hint is in the name!
Charlotte Fleming of GreatCopy turned our best efforts at creating an awards submission into something that sparkled. Who says you can’t make a silk purse out of a sow’s ear? Charlotte certainly did! In addition, the very fast turnaround was above and beyond our expectations. Many thanks Charlotte, greatly appreciated. We will definitely be using Charlotte’s impressive expertise in the future.
I’m delighted to say that MDG Group won their Award category, beating 200 other candidates. Douglas Reid wrote again:
Thanks again to you for the brilliant application piece. Without your input we would never have made the judging stage. You are a star and we all really appreciate your contribution to our success.