Writing Great Copy

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Writing Great Copy


Learn the insider tips and tricks for creating great content marketing.


Writing stress
Does writing stress you out?

Writing Great Copy is a short course (2 1/2 hours) that will help you write effective web content, blogs and newsletters for your own business or your employer.

It’s aimed at everyone who finds writing stressful but knows that top-quality content marketing is vital if you’re to stand out in today’s over-crowded, me-too market-place.

We cover the how, why, where, when, what and who of content marketing, good business English, and how to avoid writer’s block, among other things.  There’s plenty of time and encouragement to share and discuss ideas, methods, platforms, what to do and what not to do.

In other words, you’ll learn all you need to get the best result from your consistent marketing efforts.  Writing Great Copy is informal and fun and we cover a lot of ground.

Inspiration - only 5% of the job.
“Genius is 5% inspiration and 95% perspiration”.

Here’s what Steve Smith of Dynamic Edge Group (@DynamicEdge) tweeted about a training I did at Dundee and Angus Chamber of Commerce:

“Just finished a great evening hosted by @CopyHound @DundeeAndAngus office – ta for the tips!”

Other delegates also commented:

“With regards to the course, I thought it was very insightful…. the strongest aspect was the Q&A and discussions – mainly because everyone there had a different goal they wished to achieve and this provided great insight into writing content for our specific businesses.”
Arron Purves, www.taysidediesel.co.uk

“Thank you … for the course you provided recently. I was delighted with the amount of information you provided for me and I know it will come in very useful in future.”
Gwen McCready-Page, www.gwenmccready.com








If you want a course in the basics of writing English for business, see the Write and Prosper page.



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